In anticipation of the launch of Xbox’s Sea of Thieves, we sparked a gold rush of global proportions where gamers raced across the digital and physical world for a chance to win a bunch of custom-made 18-carat gold bananas worth £80,000.
30,000+ players participated by solving clues – designed by myself and Andy Dawes – that were revealed via a game character we brought to life in live action content.
This project means that I now know my onions…about golden bananas.