Ontario Power Generation
The world didn’t need more technical acronyms but OPG came to F&B with a brief for SMRs and wanted ideas ASAP.
TBH, MRW I got the brief at first, I was SMH and like WTF, WDYMBT? But then I got TFW all I needed to do was ELI5 to the audience which is what we did.
TL:DR? Show the huge potential Small Modular Reactors have towards solving climate change by simplifying it right down to basics, explaining this new acronym like you would when learning your ABCs.