Every Stop is a Story
GTR wanted to take their ‘Every Stop is a Story’ brand platform to the next level: more emotional and evocative stories, told in unexpected ways to resonate with a broader audience.
So we tugged the heartstrings like an overzealous monk in a belfry, with delicate personal vignettes. Like a giant whale to impress kids, or chucking a bloke in a canal to meet the love of his life.
