A Little Bit Metal
Winter Tourism in the Yukon is a hard sell to the less adventurous. But despite it getting below 40 degrees, you still have the cozy mod-cons making it hardcore-ish at best, or you could say...a little bit metal.
It turns out exclusively watching metal music videos and enjoying my fair share of ‘wall of deaths’ as a teen naturally led to creating the world’s first tourism campaign disguised as a full-length metal song.
We made sure it went ‘one louder’ than all the other tourism ads, with band posters disguised as itineraries, merch, and tattoos (temporary obviously)
So I'll see you in the pit, or rather, the Hot Springs.
Recognition:
Clios :: A little bit of Bronze metal
WCCA :: A little bit of Bronze metal
Applied Arts
Campaign Canada Mighty List
Webby Finalist