A Little Bit Metal
Turns out exclusively watching music videos and belting out lyrics in oversized band merch as a teenager led to my proudest project to date, writing a metal song that goes one louder than all the other tourism ads.
Tourism in the Yukon suffers in Winter, but despite getting below 40 degrees most days, you still have the cozy modern comforts making the holiday destination hardcore-ish at best, or you could say...a little bit metal.
We dialled the rest of the campaign up to eleven with merch, posters that acted as itineraries, and temporary tatts.
So I'll see you in the pit, or rather, the Hot Springs.
Recognition:
Clios :: A little bit of Bronze metal
Applied Arts
Campaign Canada Mighty List
Webby Finalist
WCCA :: A little bit of Bronze metal