LG
It was always going to be tricky to make an ad with a brand tagline of Life’s Good during a time when life is, well, pretty dire for most folks.
However, LG wanted to launch a new brand platform to celebrate their partnership with the Toronto Raptors and Toronto Maple Leafs.
The old adage of never work with animals or children was ignored for this shoot as we did both, in one day, remotely, during a pandemic. Life’s Stressful (but fun).