ASICS
Historically ASICS product launches are overly complex, they need to show technical prowess without bogging new runners down in the minutiae.
So, we darted in the opposite direction to jargon for the launch of the new GEL-Cumulus 21 running shoe. Eschewing the garrulous guff and transported the audience into the minds eye of a runner experiencing true comfort.
PRODUCTION COMPANY: Unit 9
DIRECTOR: Cole Paviour